Top 10 Reasons to Adopt Agile | Benefits of Adopting Agile

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With an objective to enable continuous learning and progression for our learners, PremierAgile curated several learning articles in the areas of Agile, Scrum, Product Ownership, Scaling, Agile Leadership, Tools & Frameworks, latest market trends, new innovations etc...

Key Reasons Why Do Businesses Adopt Agile?

Key Reasons Why Do Businesses Adopt Agile?

Companies adapt to newer technologies and latest methodologies in various domains such as aerospace, banking, software manufacturing, education, etc. to be ahead of their competitors and establish a brand in the industry. They require the quickest and latest frameworks to develop their product in the fastest time and continuously deliver updates to the product to be relevant to the users and the market. Traditional software methodologies took longer to respond and had methods such as developing a product for months and releasing it. This meant that by the time the product would have been designed, the market would have changed drastically, and the product was no more relevant to the market. It also has meant that the developers could not get any feedback from the users, and also the customers were not involved during the development process. Hence, many industries needed a methodology that could cover up all the downfalls of the traditional software and give additional benefits to the organization and to the customers.

Agile Methodology is one of the most implemented Methodologies in various fields. It is an immensely versatile method to adapt to all the changes taking place in the present world. Agile Methodology has many frameworks such as Scrum, XP, Lean-Agile, Kanban, etc. used to develop and deliver the product. Scrum is one of the most implemented frameworks in many organizations. It works in an iterative manner where the Scrum Team creates an initial product and later adds on various features or User Stories in Sprints. This gives both the customer and the organization many advantages as the components to be integrated are analyzed based on many factors. Overall, the features to be added during product development ultimately give a greater return on investment, increase product value, and maximize business revenue. Apart from these reasons, there are numerous reasons to adopt Agile in an organization.

Top Reasons for Adopting Agile in Organizations

Agile is a globally implemented methodology in various organizations as it consists of all the features and updates relevant to the present-day generation. Industries have carefully analyzed Agile Methodologies and compared it with other traditional methodologies, and chosen to adopt Agile in their organizations. Here are a few most common and crucial reasons that have made organizations adopt Agile.

1. Faster Time to Market

Many organizations were fed up with the traditional software methodologies as it took almost 18 months to develop the full product. In today's world, people and circumstances are evolving each second and every day. Hence, there is a high possibility that the software requirements of the users are changing every day. In traditional software methodology cases, the 18 months gap could cause the product developed to be irrelevant to the market though it may be relevant when it is starting to be developed. However, by the time of the release, it does not match the needs of the customer and cannot generate revenue as expected.

One of the significant benefits of adopting Agile is that the time to market time is significantly reduced, and the product is released in the market when it is relevant. Agile Methodology has frameworks such as Scrum that release product increments, usually User Stories in the form of Sprints that can be developed in one week to one month. Hence, features that will generate the highest revenue and bring other benefits to the product are given high priority. Accordingly, the time to market period is significantly reduced.

2. Early Return of Investment

As the product's development time is reduced, and the product increment can be released faster in the market, the return of investment of the product is also earlier compared to traditional software methodologies. Hence, the companies earn their profit early for the investment they made in product development. This occurs when the Developer continuously delivers updates that would always increase the business and keep the users satisfied.

3. Getting Feedback that works

The traditional methodology used to land feedback from the people who were just used to test the product. These people are tiny in number, and their feedback was not very beneficial for the company. This used to waste the Developer's time and efforts, and the wrong product was developed. However, Agile Methodology collects the feedback from the users who use the product and ask for feedback that could improve the product. Hence, time could be allotted to plan the Sprint Planning meetings and develop the right product rather than creating the wrong product and wasting more time, effort, and resources.

4. Superior Product Quality

By using Agile, customers are involved continuously in giving inputs to the Product Owners and the Developer that helps the Developer track and build products required by the customer. Hence, by not making additional product features that may not be useful for the customer, the product designed and developed is precisely the customer's needs which makes the product's quality excellent. Hence, there would be fewer complaints about the product's quality as it is developed exactly as per the customer's desire.

5. Creates Excellent work Culture and Morale

Various domains have adopted Agile, as the work culture in their organization does not interest them anymore. Agile challenges individuals and creates a culture of fun and learning and healthy discussions that help the employees and the organization grow and increase their reputation in their respective industries. Employee satisfaction is estimated to be more generous in Agile environments as the organizations offer many incentives to and higher salary packages to the employees. They also indulge in constant learning that makes them grow in their careers and helps them create a more heightened sense of morale in the company.

6. Enhances Efficiency

Every organization wants an efficient environment and desires to create the most available time to grow in the industry. The concept of Agile is such that it motivates the employees, i.e., the Developer, the Product Owners, and other members of the organizations to continually stay updated to their work. Agile divides the work into many sections and gives specific time for the employees to complete it. Hence, it creates an efficient division of work that ultimately increases the company's business value and motivates the employees to complete their work on time.

7. Reduction of Risk

Agile Methodology does not treat risk management as a separate section. The entire Agile Methodology is based on managing the risk in the early stage such the organization does not suffer higher costs of failure by developing the wrong product or by setting the product that would be used by the users. Early feedback by the customers, delivering the product in time, and carefully analyzing the market to find the relevant features are a few reasons that reduce the chances of risk in Agile Methodology. Hence, an organization's chances of developing the wrong product have a lower probability than traditional software methodologies.

8. Emergent Outcomes

The outcomes or the products to be developed are not always clear to the developers and the customers. They do not have a fixed result or money or scope that they want to earn from the product, and they want to experiment on newer outcomes that can gain user attention and make their product increment successful. Agile Methodology gives the developers and the customers the freedom to come up with various ideas that could be the next big thing in the market. As soon as they have discovered a vision for their product, it could be immediately incorporated in the next Sprint or iteration. Hence, Agile gives way for emergent outcomes and promotes the creativity of the professionals.

9. Alignment and Collaboration

Organizations having many branches across the globe need a standard methodology where they can align their work and develop the product without any hassle. Often, employees cannot collaborate and cannot align their work in a specific pattern such that minimum time is given to the product to achieve maximum quality of the product. Agile promotes the scenario of one team, one product development, and helps organize various groups to align themselves such that connections between efforts and business results are maintained.

10. Customer Satisfaction

Customer satisfaction is one of the most beneficial reasons that companies choose to adopt Agile in their organization. The Developer feels motivated when customers appreciate their work. This makes them think that the time and effort to develop the feature has paid off. Customers also feel satisfied with the team's work as they abide by the features that they wanted in their products. Customers do not want to invest in products that do not have any use and lose their business. Agile considers the customers as an equal member in the development process, and a Product Owner establishes proper communication between the customers and the Developer. Adopting Agile makes sure that the customer's request is given a priority and ensures to keep the customer satisfied with the product developed.


Agile Methodology has created a revolution in various organizations such as software manufacturing, aerospace, banking, education, construction, in government sectors as well. These sectors have started implementing Agile or are planning to implement Agile. The benefits such as faster time to market, customer satisfaction, alignment, early return of investment, reduced risk, etc. are a few reasons why many sectors have decided to implement Agile in their organization. As the market is evolving every day, companies have to be equipped to compete and stay in the industry and profit from their products and services. Implementing Agile would drive the business to success by solving most of the issues in the company. It also helps the organization stay relevant according to the market and give a tough competition to its contenders. Hence, implementing Agile increases the company's revenue, helps organizations produce quality products, and maximizes the value of the business.


Useful Links:

Advanced Certified Product Owner Certification Training United Arab EmiratesSAFe Agilist Course Training New OrleansScrum Product Owner Virtual Training Course AucklandLeading SAFe Certification Course New York CityAdvanced Certified Scrum Master Online Training LouisvilleA-CSM Certification Course BoiseCSM Online Training BelgiumAdvanced Certified Product Owner Course MinneapolisAdvanced-CSM Online Course BerlinAdvanced Product Owner Course Lyon


Priyanka Datt

Has nearly 15 years of experience as a practitioner in the areas of Agile and Scrum. She delivers training and coaching programs for organisations and teams across the globe. She is helping budding Scrum Masters and Product Owners to learn and grow in their careers.