Why Are Product Owner’s Important? Benefits of Having Product Owner

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With an objective to enable continuous learning and progression for our learners, PremierAgile curated several learning articles in the areas of Agile, Scrum, Product Ownership, Scaling, Agile Leadership, Tools & Frameworks, latest market trends, new innovations etc...

Why Product Owner is Important For Your Organization’s Success

Why Product Owner is Important For Your Organization’s Success

When starting a software development project, one of the most important factors to consider is team makeup. Some positions' worth is obvious from the start. Development teams and testing teams, for example, write and test code, respectively. However, responsibilities such as Product Owner and Scrum Master are a little more complicated. So, exactly why Product Owner is important? That is the topic we will address in this post, from both your and your development team's perspectives, emphasizing the possible benefits of having a Product Owner in an organization.

A Product Owner is an essential member of a Scrum Team. They are in charge of overseeing the Product Backlog and ensuring that it is abreast in terms of prioritization and consistent with the product's vision. The Product Owner represents the company or user and is responsible for working with the consumer to choose which features will be included in the product release.

The most essential thing to remember from a business sense is that getting a Product Owner on your team enables you to spend your money more wisely. Because the Product Owner's main business duties on your team involve: Taking priority and directing all team members' attention where it belongs; recommending product functionality with the best ROI in mind; and improving the procedure for speedy market or user product evaluation.

Let's take a closer look at the five benefits of having a Product Owner in an organization.

The Product Owner helps you and your team communicate more effectively

The Product Owner's primary role is to ensure that all stakeholders communicate effectively with one another. They serve as a connection between the world of innovation and the community of stakeholders. They supply critical knowledge to both parties, either for you to make administrative choices or for the team to comprehend and build the product.

On a regular basis, Product Owners collaborate with the team. They are always accessible to you and your team and will assist you in addressing any queries you may have regarding the product. Your Product Owner has product expertise, but owing to the separation between them and the teams they deal with, he or she performs in a restricted capacity. Narrowing the gap by appointing a Proxy Product Owner boosts team spirit, especially in circumstances where there are cultural or linguistic challenges. Even if your organization already has a Product Owner, experts recommend hiring a Proxy Product Owner.

With entirely new ideas, the Product Owner accelerates the product creation process

Product Owners can find major areas that need improvement in the procedures of product idea generation or product assessment by examining the product with new eyes. They collaborate closely with you to assist and decide the product creation process and to make smart product judgments. This aids you and your team by ensuring a stable product vision.

The Product Owner employs a number of strategies to assist you in finding new product areas or functions, including user journeys, story mapping, product vision, target personas, data analysis, competitor analysis, business model canvases.

When things get chaotic in development, it's natural to get pushed in too many ways at once. You may lose track of what is most essential in the process: the end-user perception. The Product Owner's role is to assist you and your team in getting back on track and staying focused.

Above everything, the Product Owner ensures that your team fully knows the product. This implies two things. First, describe the business backdrop and needs of the team so that the solutions executed fit the business approval criteria. Second, break the job down to a level that allows the team to implement the best-suited options.

Awareness and understanding are essential. The more your development staff understands about the product they're creating, the more flexible the answers they provide and the extent to which they fulfill all of your criteria. As an extra plus, Product Owners assist you in gathering and organizing all of the data that you may already have in existence, but it is fragmented and dispersed or may be split across a number of teams.

The Product Owner depicts the product's complexity

The Product Owner uses several strategies, such as story splitting, story mapping, and specifying the task-level acceptance criteria, to assist the team in accurately understanding the scope of the product development and working more productively with your organization.

Depending on the level of the split (high-level or detailed), establishing a firm grip on product development scope and separating that scope can aid you in a variety of ways such as Sprint Planning, Roadmap Planning, understanding dependencies and complexities, Release Planning, risk awareness in case of delivery delays.

To save money, the Product Owner assists you with prioritizing and long- and short-term planning

The Product Owner monitors that your money gets spent wisely and gives advice on saving options. To do so, maintaining an emphasis on what is most important is critical in the function, which basically translates into long and short-term planning.

Long Term Planning: The Product Owner can provide several prioritizing approaches to assist you to strike the correct balance between business value and operational expenses. This is also one of the benefits of having a Product Owner for business. Product Owners, in collaboration with the Developers, give continual estimations. These may be used in road mapping to illustrate the large picture chronology at a high level. Another essential role of these estimations is to assist you in making the best decisions about where to invest your resources first in order to best suit the Agile Release Train and provide the most appropriate product areas on time.

Short Term Planning: The Product Owner concentrates on short-term Sprint Planning during each Sprint cycle. This entails outlining the business and technical requisites, but also developing user experience options for iteration discussions with you, your officials or associates, or the Developers. The primary goal of Sprint Planning is to help the Product Owner identify spring objectives for the following development cycle. This is done to assist the team in focusing on the appropriate task scope and deciding on Sprint Goals.

Furthermore, Product Owners assist Developers in prioritizing their work throughout a Sprint cycle, especially when trade-offs are required for determining what will and will not be done in that sprint. Velocity—the most often used planning metric—gets a credibility enhancement from well-defined Sprints.

The Product Owner additionally emphasizes the business needs and outlines the business aspect such that your team understands not just the extent of the job, but also the business value of the work. The Product Owner and your team collaborate to find solutions that best match your company’s needs, especially through regular talks and persistent back-and-forth.

Lastly, short-term planning aids you by offering a thorough grasp of the needs and minimizing the introduction of unnecessary additions or functions.

To optimize the effectiveness of your development process, the Product Owner employs a well-defined backlog

There are many aspects of the Product Owner’s day-to-day responsibilities that impact the overall process efficiency. Chief among those is a clear, organized, and prioritized backlog. This backlog is a long and short-term planning tool, presenting the split scope on a whole different level of detail. It gives you and your team a precise and transparent idea of the work still to be done in the coming weeks and a big-picture look into all the work that needs to be done in general.

Also, a properly arranged backlog makes it easier for the team to figure out the next steps and possible relations between the tasks. It offers an accurate implementation schedule and serves as a point of reference for you to easily grasp the project scope and acceptance criteria of the work. The backlog becomes a sequence of segmented tales, ready to be dealt with in the development process, as a consequence of long and short-term planning and modifications. It makes the process easier and more efficient for you and your staff.

At each iteration, the product's development is evaluated by the Product Owner

The Developers build a Product Increment for each cycle. The Product Owner examines that Product Increment and determines if it has been produced in accordance with the goals of the product. If it doesn't meet the individual's expectations, they can instruct the Developers to make changes subsequently. Anything that is incomplete or unfinished must be given priority accordingly or re-ordered. As a result, we can conclude that it is the Product Owner who ensures that innovation produces the intended results from the narratives they engaged in and approves the results. As a result, a Product Owner performs a wide variety of functions during the product's developmental process. This blog put forth why a Product Owner is needed and what are the benefits of having a Product Owner to business as a whole.


Author

Paula

Is a passionate learner and blogger on Agile, Scrum and Scaling areas. She has been following and practicing these areas for several years and now converting those experiences into useful articles for your continuous learning.